Completed projects (last 3 years)
Market reports. Consumer research
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Marketing Research
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Clients
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Analysis of strategies of leading apparel retail chains
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Ros Business Consulting (consulting and news agency)
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Volume, dynamics and main tendencies of textile market. Analysis of arrangement of production cycle and main raw materials of key wholesalers.
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Premiere Vision, France (organizer of trade exhibition)
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Structure and main tendencies of clothing industry, study-cases of leading production associations.
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Igedo Company, Germany (organizer of trade exhibitions “CPM”)
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Main tendencies of Russian fashion industry, specific features of national brands evolution.
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Brazil Government Textile Association
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Russian fashion market. Volume, dynamics, segmentation and prospects.
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Chamber of commerce and industry of Brazil Embassy in Russia
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Evolution of fashion retail segment. Prospects and particular methods of new retailers form France entering the market. Promising segments of the market
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Economic affairs mission of France Embassy in Russia
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?1. Luxury segment of retail market in Russia. Specific features of Russian luxury market segmentation, volume and dynamics of segments.
?2. Specific features of demand for luxury in Russia, customer’s behavior. |
Crocus (organizer of trade fair “Crocus Expo”)
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Prospects of launching new fashion brand with Fashion TV symbols. Analysis of customer’s associations with Fashion TV image features, Naming-testing of Fashion TV.
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Fashion TV
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Analysis of men’s formal wear. Segmentation and analysis of particular demand in every segment.
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Donatto (retailer)
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Evaluation of management and efficiency of using shop spaces.
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HoldingCentre! (Retailer)
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Marketing Research
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Clients
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?1. Analysis of plus-size wear market
?2. Specific features of demand for plus size wear. ?3. Testing seasonal collection among wholesalers and retailers in 4 Russian regions. |
Eva collection (wholesaler&retailer)
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Analysis of specifics features of demand for kid’s wear in the middle-price segment, 4 Russian regions.
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Imperia Detstva (retailer)
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Structure and dynamics of demi-season outer clothing in Russia, middle and law price segments, 6 Russian regions.
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Kristi (retailer)
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Testing seasonal collection.
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Elis (retailer)
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Analysis of tendencies of casual wear, middle price segment. Case-studies of strategies of key retailers.
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Sela (retailer)
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Research of underwear market of law-price segment. Defining customers of client’s brand.
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DIM, France (retailer)
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Naming – testing of perspective brand-names
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Glance (retailer)
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Marketing Research fabrics consumption in Russian Federation 2000-2009
Marketing Research apparel consumption in Russian Federation 2000-2009
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Chamber of commerce and industry of Italy
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Main trends and perspectives for Russian Clothing industry manufacturers, market of omestic materials for local clothing production.
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KPMG - consulting agency (Ukraine)
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FCG Credentials: Russian and International Fashion Brands
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Clients FCG
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FCG services
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Alenaakhmadullina
(designer pret-a-porte brand)
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-Re-positioning of premium design-brand, (avant-guard design)
-Marketing Plan. Business Plan for Investors for new umbrella brand concept
- Development of unique “signatures basics” style elements
- Development of assortment matrix
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Arber Group
(men's wear, manufacturer and retailer, 36 stores) |
- Start-up for new designer brand and TM, finding investor
-Assortment matrix audit
--Marketing Strategy Development
--Workshops
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Arsenicum
(designer pret-a-porte brand, men’s wear)
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- Designer brand re-positioning
- Development of unique “signatures basics” style elements
- Branding Elements
- Support in Promotion Campaign
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LaBelle
(women’s wear manufacturer and retailer, 8 stores0
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- Workshops on PDM, process of collection creation
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Baden
(vertical retailer, private label,
42 stores)
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- Development of brand repositioning
- New assortment matrix
- Changing planning system in merchandise management
- Workshops on seasonal collections with design-team
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Baon
(casual wear retailer, over 60 stores)
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- Trend Consulting for seasonal collections
- Workshops for design department
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Sela
(casual wear, over 600 stores)
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-Evaluation of Business perspective for investment company Capital Group (USA)
-Competition strategy analysis
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Desam
(youngster casual wear retailer, 24 stores)
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-Correction of collection model line
-Workshops with design department
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Dim
(lingerie, France, 45 stores)
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-Analysis of competitors’ assortment strategies
--Analysis of franchise formats for lingerie retail in Russia
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Donatto
(men’s wear manufacturer and starting up retailer)
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- Workshops on TM re-branding
-Development of visual concept for a brand
-Development of promotion strategies
-New visual concept for a store prototype
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EVA
(plus size women’s wear)
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-Development of brand repositioning
-Marketing research of target group
-Consulting on distribution strategies
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Entrato
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- New brand start-up: naming, brand book
- Development of Merchandising plan and assortment matrix
- Business plan development and calculation
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LaMarmelade
(designer pret-a-porte)
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- Strategy of development
- Workshops on the basis of marketing
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Moda Mia
(women’s wear, 12 stores)
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- Development of marketing strategy developing retail chain
- Audit of retail format
- Optimization of retail concept
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Modis
(mass apparel retailer)
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- Analytical development of business functional strategies
- Diagnostics of planning system and management of commodity stocks
- Quality research of target group by method of deep interview
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Normann
(outerwear manufactorer
and wholesaler)
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- Start-up retail concept development for economy price segment
- Building up new franchising format
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IRFE
(luxury fashion house,
Russia-France)
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- Start-up for new designer brand, life style concept
- Definition of “signatures basics” style elements
- Development of assortment matrix
- Business plan calculation, organizational structure
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ORBY
(children wear
manufacturer and retailer,
20 stores)
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- Audit of company strategic planning and business-process
- Expert analysis for children wear market segment
- Merchandise math criteria for the brand (markup, markdowns etc)
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Realist
(men’s wear retailer)
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- Workshops on Visual merchandising system
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Uniqlo
(casual wear, Japan)
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-Communication strategy development for entering Russian market
-Definition of promotional group in assortment matrix
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V-art
(outerwear manufacturer, wholesaler)
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-Product mix development
-Testing one fashion product for match to target audience needs
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Vis-à-vis
(lingerie and knitwear manufacturer, retailer)
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-Main competition assortment strategies analysis
-New marketing strategy development
-Workshop on new marketing strategy implementation
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YAX!
(lingerie manufacturer, new retail concept start up)
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-Brand name creation
-Brand life style definition
-Visual concept development for the retail stores
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AVALON
(outerwear manufactorer, retail concept start-up)
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-Start-up business strategy for TM
-Defining a brand positioning, visual atributes
-Merchandise planning
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??????
(Multi-brand retailer, Kazakhstan)
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-Stating main strategic goals and objectives for apparel retail chain
-Defining key criteria for business estimation
-Definition of organizational structure type for the retail chain .
-Job descriptions and bonus packages development for the Company personnel
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Ketroy
(men’s wear manufacturer and retailer, 15 stores)
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-Research on consumption trends for target audience
-Workshops on positioning, merchandise strategies and promotion strategy
-Direct advertising concept development
-Visual merchandising standards development for retail and show rooms
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Kira Plastinina
(teen girls’ wear retail, 60 stores)
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-Product range structure development
-Retail floor space layout for efficient presentation
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Kristi
(outerwear manufacturer, lingerie manufacturer)
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- Merchandise buying, planning and analysis system development
- Business plans calculation for total-look and corset lingerie retail network development
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Lamira
(start-up apparel department in home furnishing retail)
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-Trade stock and product range planning system
-Business plan calculation for investors
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Leshar
(plus-size women’s wear, manufacturer)
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-Express diagnostics on marketing with recommendations
-Defining a brief for new creative strategy
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Milavitsa
(largest lingerie manufacturer, and start-up lingerie retailer )
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-Retail floor space layout, including store fixtures plan
-Interior design and lighting recommendations
-Creating POS-materials
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Etti Detti
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- Marketing research on children apparel market capacity
- End consumer segmentation (groups)
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Modny Sezon (Moldova)
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Workshop on buying technology based on capsules
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AN-2
(men’s wear manufacturer, starting up retail)
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-Workshop on Product mix development for a tied outlet
- Existing product range efficiency analysis
- Workshop on assortment matrix structure
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Baltman – Molito
(retailer, private label owner, over 20 stores)
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- Workshop on merchandise management methods
- Product mix planning
- Stores trade stock efficiency analysis
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BubbleGum
(childrenwear manufactorer)
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-Workshop on assortment matrix
-Product range structure development
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Butuzov
(men’s wear manufacturere and retailer, 8 stores)
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-Development new retail formats positioning
- Workshop on merchandising system analysis
- Competition analysis
- Development of Marketing communications strategy
- Brand portfolio audit and improvement
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Valenti
(men’s wear manufacturer, retailer)
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Consulting:
- Analytical or program documents development
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Vesh!
(mass marker apparel retailer, over 30 stores)
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Consulting:
Retail merchandising project development
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Graf
(women’s wear manufacturer)
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- Brand Positioning
- Product range policy development for the trade mark
- Direct advertising concept
- Visual merchandising standards development
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Dinamo
(manufacturer, rpoduction plant)
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- Enterprise property and technical base state analysis
- Garment manufacture organization level assessment
- Technological level of production assessment
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Bizon Laplandia
(fur outerwear retailer)
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- Retail chain product range policy methodology development
- Product mix development
- Marketing research on consumer preferences of the retail chain clients
- Marketing communications and branding strategy development
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Laurel (Disrtributor for German Brand)
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- Product range structure development for an apparel trade mark collection
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Tri Tolstyaka
(plus size retailer, over 10 stores)
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- Stock store math assessment
-Product range structure and main principles of visual merchandising definition
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Familiya
(mass apparel discounter, over 15 stores)
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-Floor space layout
- VM standards development
- Specials, sales, seasonal installations design guidelines
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FOSP
(men’s wear manufacturer and retailer, over 20 stores))
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- Store VM and Interior design standards creation
- Visual merchandising improvement
- CRM programs
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Holding Center
(largest department store chain, over 30 units)
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- Market research on apparel market of medium price segment
- Retail network audit
- Strategy of TM development
-Merchandise Strategy
-New Distribution Strategy
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Center Obuvie
( shoe retailer and manufacturer,
Over 100 stores)
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- Retail concept audit
- VM standards development
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Russky Len
(manufacturer of linen products)
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- Functional marketing strategy development
- Retail chain business model development
- Positioning development
- Product range structure development
- Marketing communications and branding strategy development
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Senezh
(outerwear manufacturer and wholesaler)
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- Marketing and Positioning strategy
- Product Development strategy
- Distribution strategy
- Communications strategy
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Sinar
(men’s wear manufacturer and retailer)
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- Retail chain stores product rage policy and formats audit
- Retail chain prospective positioning strategy
- Visual merchandising standards development
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SMENA
(children wear manufacturer)
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- Children apparel market research
- Marketing strategy development for the TM
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Stock-Center
(large mass discounter, over 30 store)
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- Marketing research on consumption in related segment
- Workshops on category management
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Exhibitions and fairs, conferences and local seasonal fashion weeks
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Exhibitions and fairs, conferences and local seasonal fashion weeks
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Status FCG
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Russian-Italian economical forum organized by Italian Chamber of Commerce and Industry
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FCG is the forum partner
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French garment producers’ presentation organized by French Embassy
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FCG is the event partner
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Brazilian garment producers’ presentation organized by Brazilian Embassy
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FCG is the event partner
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Business-forum "Retail Director"
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FCG is the forum co-organizer
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All-Russian Conference "Fashion Retail"
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FCG is the official partner
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Collection Premiere Moscow exhibition
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FCG is CPM official partner, “Business program” and “Window of the year” competition co-organizer,
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Exhibition "Interstoff"
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FCG is “Business program” participant
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Exhibition "ISPO"
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FCG is “Business program” participant
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Exhibition "Kid&Junior Fashion"
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FCG is “Business program” participant
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Exhibition "Moscow Fashion Expo"
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FCG is “Business program” participant
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Russian-Italian economical forum organized by Italian Chamber of Commerce and Industry
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FCG is the forum partner
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French garment producers’ presentation organized by French Embassy
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FCG is the event partner
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Exhibition "Sport Fashion Show Jeans"
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FCG is “Business program” participant
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Exhibition “Fashion Industry”
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FCG is the exhibition official partner
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Exhibition “Trade Fair for Apparel & Textile "Textillegprom“/
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FCG is the exhibition official partner and “Business program” co-organizer
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Congress “Moscow PR-days”
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FCG is the congress partner
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Contest “Fashion assembly”
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FCG is the competition partner and the member of the board of adjudicators
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Contest “Couturier of the year”
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FCG is the contest official partner and the member of the board of adjudicators
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Conference “The “velvet” season in Sochi”
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FCG is “Business program” participant
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Conference of “Moll” magazine’s
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FCG is a ”participant
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“The garment. The body. The culture” - “Fashion’s theory” magazine’s conference
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FCG is a participant
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International fashion exhibition "?rocus Expo"
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FCG is “Business program” co-organizer
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International conference of “The State University – Higher School of Economic”
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FCG is “Business program” organizer
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Fashion week "Pret-a-Porter Yerevan"
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FCG is “Business program” organizer
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Russian Fashion Week (RFW)
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FCG is the official partner RFW
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Fashion Week “Defile on Neva”
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FCG is “Business program” participant
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Perfumery and cosmetics week in Russia "Intercharm"
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FCG is “Business program” participant
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